An advertising campaign was carried out on the international television channel BBC World News to promote the tourism potential of Uzbekistan.
The communication project to promote the tourism brand of Uzbekistan on the international television channel BBC World News in Europe, North America (New York) and the Pacific region (Hong Kong) in 2023 included not only an advertising campaign, but production and broadcast on the BBC World television channel News special edition in the format of a full-length 23-minute editorial program from the BBC Travel Show about Uzbekistan.
