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SITF-2024 exhibition in Seoul Seoul International Travel Fair is one of the largest tourism exhibitions in the Asian region, organized with the support of the Ministry of Culture, Sports and Tourism of Korea, the National Tourism Organization and Visit Korea, the Korean Association of Travel Agents.

The exhibition is visited annually by tour operators and travel agents from all over the world. It also brings together representatives of international airlines, national and regional tourism boards, regional tourism administrations, major hotel complexes and resorts. The 11,000 square meter SITIF exhibition hosts 800 exhibitors and more than 120,000 visitors from more than 70 countries.