The Tourism Committee announces a contest for international and local marketing and branding consulting companies to promote the tourism products of the Republic of Uzbekistan in the global and domestic tourism markets and enhance its image as a safe country for travel and recreation by creating a logo and a matching slogan for the new “National Tourism Brand”.
The prize fund of the contest is 10,000 US dollars.
Applications for the contest will be accepted till 25th of September of this year (1 month) via the e-mail address: tanlovbrend@uzbektourism.uz.
Tasks of the contest:
– Creation of a new logo and a matching slogan for the “National Tourism Brand” that reflects the new tourism directions in the regions and the tourism characteristics of the areas.
– Creating content about different types of tourism in Uzbekistan, such as historical, cultural, gastronomic, medical, wellness, archaeological, ecological, and extreme tourism, tailored to the specific needs of target markets.
– Appropriate recognition should be given to the creators of logos and matching slogans who actively participated in the contest.
The Contest organizer will review the provided information in the applications within 5 days to ensure compliance with the requirements specified in the annexes of this Regulation.
In the contest, special attention will be given to those with a minimum of 5 years of work experience in this field, supported by relevant documents, and who have won contests (tenders) for creating brands for both local and foreign companies.
To enter the contest, participants must design a logo and create a slogan for the “National Tourism Brand,” along with translations in three languages (Uzbek, Russian, and English).
The Tourism Committee under the Ministry reviews applications from contest participants, coordinates all organizational matters, and reserves the right to make necessary changes and additions to this Regulation and the Contest Conditions as well as define the rules.
Contest organizer: SUE “National PR-centre” under the Tourism Committee.
Contest results will be announced by the organizer on September 30, 2024, on official sites (www.uzbektourism.uz, www.uzbekistan.travel) as well as on Telegram, Instagram, and Facebook.
Technical requirements and details are available at the following link: NIZOM.pdf