A PR campaign was held in China with Trip.com
In order to increase the number of foreign tourists visiting Uzbekistan and widely promote the tourism opportunities of the Republic of Uzbekistan in the People’s Republic of China, an advertising campaign was carried out with the largest Chinese online holding “Trip.com Group Ltd”. Users of the website and mobile platform of the Trip.com campaign were able to independently build arrange destinations to Uzbekistan, book air and railway tickets, tours, hotels and receive information about visa support. The online advertising strategy reached more than 400 million users in 21 languages in 32 countries.
