As part of a project with the international TV channel Euronews, a media campaign was launched.
On the Euronews TV channel in countries such as France, Spain, Switzerland, Italy, Portugal, Spain, Turkey, Hungary, Germany, Luxembourg, Ireland, Norway, Sweden, Austria and the UK, commercials were shown on all available television platforms of the channel, as well as visitors on the Euronews’ website one could see advertising banners demonstrating the cultural and historical heritage and unique architecture of Uzbekistan.